The Comfortable Cog
March 8, 2025
There are hundreds of articles, thousands of blogs, and ten thousand LinkedIn posts a day exhorting the "grind". The push for achievement, to never be satisfied with ones position in the pecking order, to measure one's value by one's competitive edge. And all that certainly holds water to some extent. But a less commonly shouted virtue, and indeed a trait that is more often decried and disdained, is that of being a comfortable cog in a machine.
And the phrase "cog in the machine" is the first sin. It conjures the image of complacency, stagnation, and mediocrity. The timbre of the metaphor eclipses the meaning of the words themselves. Every business, organization, or project is a machine, and every machine has parts working in tandem. Twisting Monty Python, "every cog is precious". Isn't it crucial to have reliable, high quality parts in your machine and doubly valuable when they are broken in, tuned, and precise?
To bring this belabored analogy back to earth, there's unmistakable value in employees who are capable, adequate, effective, and... nothing more. A business relies upon a capable foundation of individuals who understand the general business goals, the technological or procedural avenues toward those goals, and can perform the work efforts to achieve those goals. The role of upper leadership is to course correct, better clarify and understand the specific business value propositions and tradeoffs, and down select the company goals towards an investment objective.
There's a disconnect between incremental self-improvement and awareness, which allows one to remain consistently effective as time, technology, and technique evolve, and competitive self-improvement, where the focus is partly performative - others need to see and know that you are "cutting edge" or "ahead of the curve".
The Gartner hype cycle - the type of curve that performative self-improvers are ever hovering at the peak of.
